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April 16.2025
2 Minutes Read

How Women Entrepreneurs Can Learn from the Nuqul Group's Legacy

Illustration of business documents in motion, concept of communication.

Preserving a Legacy: The Challenges of Generational Leadership

The story of the Nuqul Group resonates deeply with women entrepreneurs and aspiring leaders alike. Founded by Elia Nuqul in 1952 after fleeing Palestine, the family business has thrived in the face of adversity. Stemming from humble beginnings, the Nuqul Group has grown into a powerhouse with its flagship company, Fine Hygienic Holding (FHH), leading the market in hygienic paper products throughout the Middle East and North Africa. As Elia passed away in 2022, his son Ghassan faced the significant challenge of preserving his father’s legacy while navigating the complexities of family dynamics.

Emotional Ties: More Than Just Business

The often unseen emotional ties associated with family businesses add a layer of complexity to succession planning. For Ghassan and his siblings, the decision to split the company’s assets to carve out their own paths reflects the delicate balance between familial loyalty and individual ambition. This situation echoes the experiences of many women in business who confront similar dilemmas: navigating familial expectations while striving for their entrepreneurial goals. The emotional stakes are always high, making the conversation around effective leadership and innovation critical for future generations.

Leadership Lessons from the Nuqul Family

As women in business study the Nuqul family's journey, essential leadership lessons emerge. Communication stands out as a key theme—ensuring open dialogue among siblings about aspirations and goals is foundational to preventing misunderstandings. Furthermore, embracing innovation enables family businesses like the Nuqul Group to adapt to market changes while honoring their roots. For entrepreneurs, understanding the importance of aligning business objectives with personal values can facilitate growth and adherence to a legacy.

Adapting Traditions for Future Success

The decision to split the Nuqul Group’s assets is a testament to leveraging traditional family values while embracing modern business practices. Women entrepreneurs are increasingly recognizing the significance of adapting legacy practices to suit current market demands. The balancing act of respecting the past while forging a new identity will resonate with those leading their ventures or stepping into leadership roles.

Sparking Action: The Need for Mentorship

The Nuqul family's story serves as a rallying cry for women in entrepreneurship to seek out mentorship and become mentors in return. By learning from established leaders and sharing unique experiences, emerging female leaders can foster a supportive environment that propels collective success. Women must invest in their networks, ensuring that they not only grow their own ventures but also uplift others in their communities.

As you reflect on the lessons from the Nuqul Group's journey, consider how these insights can guide your path as an entrepreneur. For more information and inspiration, take action to connect with peers and advocates in your industry, cultivating an environment that champions women in business.

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